Design, CG Graphics & Inspiration

A Showcase of Creative, Thoughtfully Designed Product Packaging

Great advertising doesn’t just stop with TVs and billboards. The best advertising is on the product itself – grabbing your attention when you’re near the supermarket shelves. The packaging of a product can make or break the sale, and a nicely, thoughtfully designed label can result in that product being chosen over a competitor.

Designing product packaging that’s intelligent, witty and grabs attention – without being too noisy or loud – is a subtle art, and one that takes a lot of creative thinking, time and care. To help give you some inspiration, we’ve selected a showcase of beautifully designed, creative and truly inspired product packaging designs that would all be hard to miss if you walked past them on the shelves of a store. If you’ve found any examples that deserve to be included in our roundup, let us know in the comments!

Jaw Drop Coolers

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/jaw-drop-coolers/

Ric Baxter’s Elastic Band Packaging

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/student-work-ric-bixter/

Undercover Wine

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.packagingoftheworld.com/2013/03/undercover-wine.html

Brushman Shaving Brushes

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.packagingoftheworld.com/2013/05/brushman.html

Up Your Street

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: https://www.adesignaward.com/press-pack.php?C=2&Y=2012

H&M Gift Package

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/hm-gift-package/

Lee Skinny Jeans

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://retaildesignblog.net/2011/05/27/lee-skinny-jeans-packaging/

Gubble Bum

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.jjaakk.com/#/work-detail/gubble_bum

Absolut Moscow

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/absolut-moscow/

Spaghetti with Portion Control

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.good.is/posts/superb-idea-spaghetti-with-built-in-portion-control/

Jooze

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.packagingoftheworld.com/2010/09/jooze-student-work.html

1800 Tequila Artist Series

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/1800%C2%AE-tequila-essential-artists-series-2/

BLK Black Spring Water

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://www.feeldesain.com/blk-black-spring-water.html

One Percent

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://lovelypackage.com/one-percent/

Babees Honey

A Showcase of Creative, Thoughtfully Designed Product Packaging
Source: http://ahandoh.com/new/portfolio/babees-honey/

We’d love to hear about any interesting, creative product packaging examples that you’ve discovered – share what you’ve found in the comments!

SHARE THIS POST

Alex writes for PrintExpress.co.uk, who specialise in printing and binding. In his spare time he enjoys studying graphic, web and print design and learns to code.

Subscribe for the hottest posts

Subscribe to our email newsletter for useful tips and freebies.