Ecommerce designs try and offer beauty and functionality without compromising either. So, after looking around the web what sites caught our eye and which web-pages do we consider are the top 20 ecommerce sites on the web?
One of the most popular ecommerce sites are retro orientated sites. These sites use old fashioned type face and fabric textures. This site portrays the items sold well and gives the apt retro impression the company wishes to give. http://www.oipolloi.com/
This company sells posters and applications for iPhones. The design of the site features a large slideshow and most items are detailed and include shadows to make them more realisticFonts are consistent and the shopping basket is placed beside the navigation in the recommended upper right hand corner.https://www.amoderneden.com/
Though not released yet this site has gotten a lot of press. It is a innovative and attention grabbing site for a future iPad game. As you scroll through the site Ben the Bodyguard follows you all the way until his path ends at the email subscription box. This is a creative an innovative site that is very well executed. http://benthebodyguard.com/index2.php
This sites typography is its strongest feature. The website uses dots to build the structure of the site that is beautiful but not overly eye catching. The site uses call to action buttons that are the same background colour as much of the other elements of the page which is a little confusing but looks great. http://darkskymagazine.com/
Simple block or cubed layouts create a clear site and Grenson who make shoes utilise this simple but effective trick on their site. One of the most interesting things is that the site automatically pans and zooms over the item once the mouse touches it and reduces the need for excessive clicking. http://www.grenson.co.uk/
Fashion is about beauty and presenting clothing in the best way possible and H&M do this excellently on their home page. They offer simple navigation options and also ease of access to other campaigns on the top and bottom of the website.http://www.hm.com/gb/
This is a fun site with a great brick texture background and a nicely contrasting solid menu on the top with a bright green to liven up proceedings. It’s a fun website that appeals to men and is perfect for the casual feel the brand wishes to portray. http://www.bridge55.com/
Excellent header and a well positioned and great graphic for the checkout and my account buttons. http://chopshopstore.com/
This company’s products are all about being nature friendly and the warm textures and warm colours create that sort of a feel and give the right impression. http://www.uniquemartique.com/
A very fun lay out and another t shirt website. This site is quite childish and uses fun monster illustrations that match the t-shirt themes. http://www.seibei.com/
A collage effect is used here and is excellently utilised to present the products. It manages to look professional and quirky and the floral background makes the site quite elegant. http://www.buffalosystems.co.uk/
This site is simple and fun and offers excellent clarity through giving a large amount of space over to the product itself meaning that the items are subject to excellent clarity. http://babybot.com/
This site is a fun site with excellent use of colours to create a healthy and fun looking site. The graphics at the bottom and wide space surrounded by large clearly understood boxes ensure this site is clear and the header at the top blends in to the site but is easily seen. http://doorstepdairy.com/
Incase is a professional protective case maker, their website makes use of white space and has a simple yet effective home page structure. It uses creative professional images. http://goincase.com/
Free people captivates audiences with their stylish look and fantastic use of texture, the website design reflects the beauty and elegance of their products. http://www.freepeople.com/
This is a guest post contributed by Julie Pena.
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