“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel.
Welcome to the world of fashion! Fashion is something worth one’s attention. Crowds of designers working on creating something really beautiful, stylish and trendy. One way or another, we are all victims of fashion industry.
In this roundup we will take a brief look at websites of leading fashion houses. Though, these web sites are not based on the content as you may have already guessed, fashion industry entirely relies on well-made highly professional pictures and talended designers. Fashion houses set trends designing beautiful and stylish things, trying to grab attention of customers, as well as web-designers do.
In this post we’ll find out about trends and common features of top fashion houses websites. This showcase may be useful for those, who are interested in this industy or just want to have a look at the round up of beautiful websites from a designer perspective of view, and find out different approaches used, because fashion, art and style are closely connected with web design. Get ready for inpirational well-designed websites.
Briefly, we can name some common features, that these sites are charachterized by: minimalistic design, large background images, videos, “live” photos and, of course, creative designer’s approach, that reflects the essence of fashion, style and the brand itself.
Just pure fashion, nothing else. Enjoy!
Valentino fashion house is practically is synonym of hight fashion and designers. Valentino’s homepage features a hand-drawn style, the site uses pastel schemes, indeed it’s very tender and beautiful..
The website of Lacoste consists mostly of a large background image. Minimalistic simple design, though very appealling, very simply, yet elegant. .
The website of Lacoste consists mostly of a large background image. Minimalistic simple design, though very appealling, very simply, very elegant.
Moschino’s homepage has a contemporary fashionable look. It is a combination of small flash effects and a dark background. Visitors can enjoy a dynamic fashion show presented on the site.
Dolce and Gabanna’s website has a dark background with photos as part of the navigation. The color scheme is black, white, gray and blue with photos adding not plenty of color, yet still beautiful.
Hermes has a calm and minimalist light design. Simplistic, clean and very fresh. Funny man juggling the things gives it a very nice look.
The calm design of Diesel with light blue, sand-colors and red color scheme stands out. The navigation is very easy and clear. Diesel logo is very prominent against the light background.
The website of Givenchy uses dark background with brown, large photos and has a very simpe navigation. The design is very bold and elegant.
A represantative of Italian fashion, the house of Gucci has a website with the very fashionlike background and large photos. Feel the real Italian elegance, real fashion and style.
Burberry’s homepage features with large photographs. It includes little content and lots of big images. Brown color scheme make it very light-sensitive.
Oscar de la Renta’s website has a very fashion look featured with it’s own very distinctive style, achieved due to full-sceen background large photo area and a smart use of colors.
Alexander McQueen makes web site visually appealing and very attractive. The site focuses on imagery and the right choice of light violette color palette makes it eye-catching and gives a feel of enigma.
Juicy Couture is bright and provocative. It is charachterized by simple navigation. The big picture and typography are best viewed at full screen. Juicy Couture’s motto aligned in the left corner – it is pinky splashy and unsually done. Pink is a very well used as a color for motto and perfectly matches with a cute bow on the perfumes.
Lanvin’s fuzzy background compliments the photographs. The main page mostly consists of large photos, which make it more visual appealing.
The latest Louis Vuitton collection is presented as a mix of photos. Mostly calm color scheme prevails. The interactive images let you examine the outfits and accessories in details.
Japanese fashion and design can be found on Kenzo’s homepage. It strongly focuses on the products. It features with sophisticated presentation of the products. On the website you can choose between the main website, the official online store or the page for the current campaign. Also, you can choose between fashion and accessories boutique or you can go to fragrance store with a very compelling, fresh colorful and bright design.
Ed Hardy uses light color scheme and a calm design. It makes a remarkable design and typography with a very compelling and easy to remember look.
Hugo Boss´ homepage has large changeable photo area and easy navigation. Grey background and minimalistic design makes it very elegant.
Trussard’s clear simple lines and white and light brown color scheme enhances the impact of this hand-drawn noble design.
Fiorucci’s design is very eye candy. It features with a “street” flashy theme. Its homepage is very creative, colorful with a fresh inviting approach. There is a nice visual effect – the picture is moving as if you are walking along the street. The abudance of little details makes it really amazing and the website tries to entertain users. Undoubtedly, it hits the target. It really stands out!
Ferragamo features with simple navigation. Black-and-white full-screen photo gives it very elegant look.
Miu Miu has very calm and peaceful design. It uses black, white, gray and green colors, that make it a cutie.
Dsquared2 uses a black background, large photographs and a very loud typoghraphy, which gives it a stylish, but a little overpowering look.
Donna Karan New York DKNY uses grey background photos, that give a stylish “City” look.
The homepage of Emilio Pucci’s website consists mostly of a large photo and seems very clean and simple.
Marc Jacobs’s cartoonish design is very attractive. It has quite a pleasant design and stylish look. The collections are presented in a unique way on the company’s website.
Max Mara’s web site is a good example of very elegantly done design.
Guess integrates a lot of colorful, fashionable and striking photos. The site has a dark color scheme with lots of colorful images included with variety of contrasting colors. Its highlight is the interactive video. At the first glance, it may seem a little bit cluttered, though it has a Guess style.
Chloe is a good example of how the simplistic and super minimal design can be appealing and memorable, nothing extra or overpowering, just pure fashion.
Jimmy Choo ’s homepage has simple and light design splendidly matches with large fashion photos.
Tommy Hilfiger’s homepage with minimalistic design has a large photo area, logo and navigation at its best. Simplicity and an intelligent use of colors makes it really nice.
Due to high-quality photography of Vera Wang’s website has a very stylish and contemporary look.
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