Great advertising doesn’t just stop with TVs and billboards. The best advertising is on the product itself – grabbing your attention when you’re near the supermarket shelves. The packaging of a product can make or break the sale, and a nicely, thoughtfully designed label can result in that product being chosen over a competitor.
Designing product packaging that’s intelligent, witty and grabs attention – without being too noisy or loud – is a subtle art, and one that takes a lot of creative thinking, time and care. To help give you some inspiration, we’ve selected a showcase of beautifully designed, creative and truly inspired product packaging designs that would all be hard to miss if you walked past them on the shelves of a store. If you’ve found any examples that deserve to be included in our roundup, let us know in the comments!
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